Jack and Jackie:
Great Teleconference tonight 11/27.2007.
I have a question.
Jack made a comment that “Signs are cheaper than ads”.
Could you both elaborate on this?
What kind of signs? I am sure not billboard, they seem very expensive. The signs though, what kinds, and were to post them legally? Also were is a good source for acquisition for such signs.
I have run magnetic sighs on my vehicle for about a year and a half, no buys but some good response, I know exposure is a good thing and will augment the business, but no direct buys yet.
My newspaper ads in my small market costing about $900.00 per yer has gave me a deal a year, which I am happy with.
Once I get a handle on the sign campaign I cam compare then to the newspaper advertisements for cost effectiveness.
If the budget permits maybe I will do both.
Your comments are much appreciated.
Thanks
Don Wede