Crank up the Volume for 2010 — What’s Your Plan


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  • Anonymous

    I’m working on my plan to crank up the volume for 2010.

    I signed a contract to run a 1/4 page ad in a newspaper every month in 2010

    Ordered enough postcards to last the whole year and will start mailing in January.

    I’m getting new signs made for my truck ( moving billboard)

    My focus will be to buy a lot more houses with seller financing so I can sell with seller financing and keep some as rentals. If I can’t get $250 a month cash flow and if the property is not in a good area I’ll pass.

    What’s your plan for 2010???

    Jackie, Who do you use to send out your post cards via mail?

    Sounds like a great plan. What kind of volume of mailings are you doing? How many postcards is “enough to last the whole year”?

    Anonymous

    Vic

    I get a put stamp on the postcard to send it through the mail.

    Speed

    I mail at least 500 postcards every other week ( 1000 per month). Traditionally for every 500 postcards I mail I get 1-2 houses right away and another 1-2 later.

    You CAN buy too many houses too fast and get inventory piling up on you — so sometimes I have to slow down the marketing if that happens.

    Jackie

    Jackie,

    I am planning some marketing campaigns and I am curious about your list selection criteria. I have selected an area that is close 40% of our county. (our county has about 900,000 people).

    I am targeting houses that would be worth between $75k and $225k (our median price is around 120k these days) with at least 40% equity.

    That results in about 800 houses with absentee owners and 5,000 owner occupied houses.

    My initial plan was to only target absentee owners, but if I get ratios anywhere close to yours, I would not be able to buy but a few houses and am shooting for 6-10 houses next year.

    How often do you mail to the same person? What kind of sellers and properties are you targeting?

    Thanks,

    Pedro

    Anonymous

    I prefer to mail to owner occupants – that’s where I get my best results

    Many of the absentee owner properties are not something I’d want in my inventory.

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