Jackie,
I am planning some marketing campaigns and I am curious about your list selection criteria. I have selected an area that is close 40% of our county. (our county has about 900,000 people).
I am targeting houses that would be worth between $75k and $225k (our median price is around 120k these days) with at least 40% equity.
That results in about 800 houses with absentee owners and 5,000 owner occupied houses.
My initial plan was to only target absentee owners, but if I get ratios anywhere close to yours, I would not be able to buy but a few houses and am shooting for 6-10 houses next year.
How often do you mail to the same person? What kind of sellers and properties are you targeting?
Thanks,
Pedro