Unless it is a really large lot, there will not be an international market for it.
AT Fiverr, you can hire someone to write press release for you and get them distributed to any country or internationally.
Press releases are a great way to add SEO features to your website too. Press releases are like a 3rd party endorsement.
Keep in mind that your press release cannot be a sales pitch.
You can also hire people on fiverr to do SEO and PPC for you. Make sure they have a lot of positive reviews.
Other ways you can reach an international market are advertising ( for free) on http://www.mondinion.com/
The best way to sell the property would be a Highest Bidder Sale