How to Raise Rents in a Tight Market

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Topics: Landlording


In the world of supply and demand, when demand rises, prices follow suit, and when demand falls, prices fall too. Many products on the market are fungible. By that I mean that, among the same products of the same brand, they are indistinguishable from each other and the consumer doesn’t care much which he buys. One would think that rents would fall into the same category as other products, and be bound by the same market forces, but they aren’t. Just as there are differences in quality among brands, so there can be differences in the quality of a rental property.

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Creating Income Streams with Houses

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Topics: Landlording


What about those who don't live in areas where prices rose very swiftly, and where they are now dropping even faster? No matter where you live, there are going to be people who can't sell houses that they must sell. Although housing is a very narrow, local market, credit is a very broad national market. The effects of the banking crisis can be felt in areas where there hasn't been many foreclosures or much financial distress. Nonetheless, sellers can't find buyers who can get the loans they need to buy houses.

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Holding Houses in Slow Markets

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Topics: Landlording


Another benefit of holding houses long term in a market where prices have not historically risen very fast is to be able to have a tenant pay off the loan over time. I bought houses on the Mississippi Gulf coast that I held for 20 years without much appreciation at all. But over that time, they were completely paid off with rents. When I sold them, I netted $330,000 despite the fact that I only saw them three times, and paid retail prices for management and maintenance over the entire two decades. My point is that just three of these deals would have made me a millionaire in the same 20 years that most people struggle to make a living without any savings at all.

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Upgrade Your Rentals To Succeed In Management Today

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Topics: Landlording


For those who aren't comfortable being wheeler-dealers and who prefer the quiet life of the landlord, a huge market is materializing today that we haven't seen for almost 50 years. It is comprised of decent people who have lost their homes to foreclosure and who need to either rent or buy a replacement home. In my experience, prior homeowners stand head and shoulders over prior renters when it comes to being responsible property stewards who will take care of minor problems and pay rent on time.

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Using a Blog to Drive Traffic to Your Website

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Topics: Marketing

 
Stagnant Internet websites with pages that never change are not treated kindly by the search engines. In plain English, this means that you should be adding new relevant content to your website on a regular basis in order to increase the likelihood that prospects will find you instead of your competitors online.
 
One of the easiest ways to do this is to add a blog (Web log) to your website.
 

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There’s More to Marketing Than “Selling” . . .

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Topics: Marketing


The term "Marketing" describes the entire process for moving goods from the manufacturer or originator to the consumer. Imagine that you are setting out to sell a new product which we'll call a Widget. In order to create a market for it, you've got to inform consumers that your Widget exists; that it offers unique benefits to the buyer over similar products on the market; that it can be produced at a cost that will enable you to sell it at a competitive price in comparison to similar products; that your Widget can be bought on affordable terms; that it is readily available and easy to purchase; that you're a reliable vendor, and that satisfaction is guaranteed for a reasonable time.

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Staging And Selling A House

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Topics: Marketing


  Selling a house is quite different from selling just about anything else primarily because so much of the buyer/occupant's emotion is involved in the decision to buy. I like to watch all those house shows on HGTV cable channel because, even if the situation is staged by actors, there is a lot to learn about dealing with buyers and showing a house.

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Trailers or Mobile Homes? They’re Both Cash Cows

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Topics: Mobile Homes


    If you want to learn more about "Trailers", all you have to do is to mention the word "Trailer" to a "Mobile Home" owner. You'll immediately be assaulted by a lecture on the difference between the Raggedy Ann tagalong image of "slope-shouldered" pre-war gypsy caravans and today's "Manufactured Mansions" that vie with stick-built housing to woo the discriminating buyer. Most of what you will be told will be true; particularly the cost per square foot of a new mobile home. New Mobile Homes are very profitable, but, an older used Trailer is where the money is for the little guy who is trying to get started. When it comes to making money, Trailers rank near the very top of high yield investment alternatives for everyone.

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