July 1991
We all know that ownership of assets and/or earnings is a key to wealth. That leverage - the use of O.P.M. (other people's money) can amplify both the positive
and negative yield of an investment in terms of income yield and/or gain. That the use of an asset - even when it's owned by another party from whom it has been rented
- in the productive pursuit of profit can generate high income to either the lessee
or lessor, or both of them. But the concept of waiting to commit ourselves until AFTER
a profit has been assured is the most powerful of all. And the two-letter word that sums up this powerful fortune-building concept is IF! Consider how it's used below: IF values go up, I'll Buy. IF prices go down, you'll have to buy. IF cash flow won't support the debt, I'll give it back. IF I sell my house, I'll buy yours. IF I can get 9% financing, I'll refinance the debt. IF you credit part of the rent payment toward the purchase price, I'1] buy. IF you'll make capital improvements, I'll lower the rents. IF I can raise the down payment I'll buy. IF you'll give me a big deposit, I'll give you a long term lease. IF I can re-discount your Note, I'll buy it.
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