March 1995 I don’t know about you, but I was inundated with advertising brochures the first week of 1995. It was caused by the 10%+ hike in U.S. postal rates effective in 1995. An avalanche of mail flooded in from direct mailers who were intent on beating the cost increase by mailing their 1995 promotional material in 1994. There are several morals to this story. This price increase was possible only because of a monopoly.
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