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Just because an owner lives out of town, it does not mean they are motivated sellers. It’s a big mistake to mail to out of town owners thinking they will be motivated.
I have a lot of property in Texas but I live in Panama. I’m not a motivated seller. I get about 15 yellow letter or postcards a week (and they all say pretty much the same thing). What a waste of money for the guy/gal who thinks I’m ready to sell just because I don’t live at the property address.
If you want to get a 50-60-90% response rate then you need to send postcards only to motivated sellers.
What makes a seller motivated to sell?
Their house is vacant
Tenant eviction problems
Code violations
Foreclosure or back taxes
Lost job
divorce
spouse diedWhat else can you think of?
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Another frequent motivated seller maker would be double payments. Just over the weekend I learned of an old friend (way across the country from me) who, on advice of a glad-handing realtor, moved out of her large house (hubby died a year before) after being told it would sell quickly, and into an apartment. Oh gosh, the house is now awaiting the Spring house selling season. And she’s terrified of even getting a house sitter in the large house, because all her friends who have tried the tenant route have been burned badly. So having double payments not anticipated, plus the rest of the back story, makes for a long and cold winter.–Dee
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