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This is a copy of a blog post by Marlon Sanders – an internet marketing guru – the ideas are equally appropriate for real estate investors….
– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –Who survives in business? Who lives? Who thrives? And who dies?
I ask you that.
Darwin answered the question.
? Not the fastest.
? Not the smartest.
? Not the strongest.
Darwin said the species that survives is the one most able to ADAPT!
So every morning when you wake up, life stares you smack dab in the face.
And it says, “Today ? You gonna live or you gonna die?”
And what that means is ? Are you gonna do the same things you?ve been doing that have NOT been working?
Are you gonna adapt?
Are you gonna change?
Or are you gonna die?
Why do I say die? Is that overly dramatic? I don?t think so.Here?s why:
Every day, if you don?t adapt, you are one step closer to non-survival in business.
You adapt. Or you don?t survive.
So what?s it gonna be?
You gonna change? You gonna adapt? Or you gonna die?
How does this apply to you and business?
There are 3 things you need:
I can?t tell you what these 3 illusive ingredients are in this environment. Or a hoard of good meaning competitors will swoop in and do their best to steal the thunder.
But you either have those 3 illusive ingredients or you don?t. My job here is to help you have them.
That?s what I do. I help you change, grow, adapt and survive.
You need products that are well promoted. Let?s start with that fundamental basis of all business.
I tell you you need your own products to promote. Others sell a promise of a short term utopia. Whose right? Whose wrong?
How?s that short term utopia, easy, quick fix been working out for ya?
One thing is certain?since before the World Wide Web existed I?ve been selling and marketing online.
Do you recognize the truth? Do you hear it now? Can you feel it in your soul? The truth has a certain ring to it. A certain feeling. A certain clarity of mind. Crystallness of thought.
When you hear the truth, you know it. It feels right.
So just what is that truth?
When you wake up in the morning, you?re either going to a place where you sell your brains and efforts for money. Or you sell products for money.
The simple truth is this business is about creating products of all sorts and selling them to people who benefit by them.
And at the end of the day, it ain?t no more complicated than that. No more smoke. No more mirrors. All excuses laid bare. Go out there. Work your tail off to get somethin? to sell.
And today, and every day, sell it to someone. Not by your own efforts but by systems, web sites, email and processes.
I?ll repeat that brilliant, sage, amazing phrase of my friend Stephen Pierce. I wish I said it. But I didn?t. He did:
“Today is the brokest day of the rest of your life.”
That is, if you have products that make you money instead of your won personal efforts. If you?re tired, if you?re downtrodden, if you?re bored or discouraged with it all, look yourself in the mirror and in a truthful moment ask: What have I been trading for money?
How is that working out for me?
Will I keep doing it THAT way?
For how long?
And if I do, how is it that things are gonna be any different than they have been.
If what you?ve been doin? ain?t been doin? so well, maybe it?s time every day when you wake up, you look in the mirror and ask yourself this simple but haunting question:
Today, am I gonna adapt? Or am I gonna be 1 step closer to dying.
My name for those of you who are new is Marlon Sanders. I got started in this business before a lot of gurus were even born.
For longer than I remember, in this community, I?ve been doing one thing and one thing alone.
Telling the truth as I see it.
And being the evangelist of Internet marketing, sales and product creation and promotion.
Now go. Produce. Promote. Sell. Survive. Adapt.
Marlon Sanders
That’s a great post.
It ties in with what I will be doing a lot of in 2008,
Online Marketing !!!I have been doing a lot of research recently, I thought I knew somehting about the world wide web, there is so much
more to Online Marketing than I every realized.
I have been left behind, I have to catch up quickly.Websites,Blogs,affiliate marketing,mypace,you tube,craigslist, etc etc
All useful tools for a Real Estate business.
Good Luck to Everyone in 2008!
Simon,
Even Internet Marketers are having to adapt to a constantly changing market. Some are really hurting. Some have completely dropped out. Some have switched gears and are doing much better now than they were a few years ago. ( sounds just like real estate investors to me)
To learn how to use the INTERNET to buy, sell, and lease more houses… faster… watch my 4 videos in the Learning Annex under the Marketing section. I gave a LOT of detail about using online marketing during this presentation at the Pow Wow Event in Vegas last year.
Jackie Lange
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